My name is Lee Roesner and I live in northern Illinois with my wife Karen. We have two sons, Ian and Paul, who are 26 and 28. I am a self-employed graphic artist. My company, Paradigm Graphic Design and Web Development, is located in Northbrook, Illinois (my portfolio can be seen here).

About 17 years ago my wife threw her arms up at the kitchen table – crying, because we couldn't pay a $50 bill and yelped "I can't do this anymore". I heard that before, but this time it was different. It's not that we didn't have the money. It's just that we didn't have it then. We were "always trying" to manage our money and it always took to much time and effort out of our lives. Well, I certainly didn't have the time then, and more importantly, I absolutely refused to sit there with pencil in hand, a stack of miscellaneous bills, the checkbook, paychecks...trying to solve little, unique financial riddles...repeatedly...on this day or that night or every weekend or whenever. It just was not an option in my mind. But, something had to be done. If so, it was going to be done once and for all. I knew that before I could remove this headache from our lives, I needed to figure out what made this seemingly simple activity so damn complicated and time consuming.

So I scratched my head and analyzed the current process (which was take it as it comes). I then looked for existing solutions and was not satisfied with what I found. They all added to my "list of things to do". I had no time for that. So I realized I had to develop a better solution myself. And come to find out, what helped me considerably in this endeavour was my profession, which involves maintaining speedy, efficient production processes. Creative design and production is a lot like managing money: At first glance it looks like your doing the same thing over and over. But get a little closer and you see that it's never the same twice. I know how I overcome and control these variables at work, so my goal became evident: to remove or reduce, from beginning to end, as many variables in the "production process" as possible. Make the entire process "consistent" and "stable" – "the same".

So, over a few months of trial and error I created (and perfected over the years) what is now called "The B Word™." My efforts here (unknowingly for many years) resulted in a system that has shaved every last redundant task out of moving money through our lives.

We've been using The B Word™ now for over 17 years. First as a hand-calculated, manual system and then using computer spreadsheets. With the recent published success of this system in December 2002, it has encouraged me to further develop a Windows application to replace the spreadsheets, which allowed me to add more functionality.

I originally developed this system for one reason: to eliminate the constant confusion, the uncertainty, and time-consuming, redundant tasks involved in moving money in and out of our lives (and to stop my wife from crying ;). That effort resulted in the following:

• We eliminated so much chaos and streamlined the management of our money so effectively that managing our money is now nearly invisible in our lives (as it will be in yours).
• We fully understand where all our money is going without all the additional categorizing, labeling and micromanaging done in traditional systems.
• We can "guarantee" we'll have enough money in the month-to-month cycle to pay all our expenses - this includes all our savings goals.
• We developed enough control to stop spending our energy on tedious, short term management tasks and refocused our attention on planning ahead year-to-year and setting realistic goals - and we reach them consistently.

This simple method has accomplished all this for us. I can tell you that after 17 years of using this method, with a fluctuating income, two growing kids, and now being self-employed - our cashflow was, and is, as variable as ever. The B Word™ system has proven itself through it all - spending only minutes per month to keep it all under control.

The B Word™ system does two things no financial software package I have ever seen do: 1.) It analyzes and puts into order your highly variable Money In and Money Out schedules (cashflow), and 2.) It allows you to almost unknowingly execute your plan using the same, everyday money tools you use now to move your money - your checking and savings accounts - with no checkbook synchronizing! This allows you to systematically maintain your plan without micromanaging or additional money management tasks. You're exercising your plan with great precision - without even thinking about it.

I can promise that you can easily come to rely on this method for the rest of your life - no matter what your income level or personal situation is. It's easy to understand, accurate, precise, flexible, efficient - and it directly addresses the problems of CASHFLOW - that's why it works so gracefully and effortlessly. What else can I say about it? Well, my name and my face are on it (you don't see to many other people out there that are willing to put their name and face on a product they are recommending)...and you have a full 90 Day Money Back Guarantee.

Purchase The B Word™ and take some time to read through the manual and understand the logic and why this is so different than any other system available today. You'll discover that this isn't just a new way to do the same old thing. You won't be disappointed. Did you read the testimonials?

And if for some reason you decide against this solution because you found something that can surpass the efficiencies described here, please let me know because I want to use it! But that's doubtful for two reasons. One is, the best someone could do is shave off a few seconds of time per month because, frankly, there's not much time left to shave, and two, that's even doubtful because The B Word™ system is a self-improving system; the longer you use it the less time you need to spend doing it. That's why I call it The Easiest and Most Efficient Cashflow System in the Universe! Because it is.

Good luck in your quest to effectively manage your money and thank you for taking the time to read what The B Word™ is about. I would be glad to answer any questions you may still have via email. I'm here to help you set up your plan and succeed in any way I can.

If you're considering purchasing The B Word™, you can download an electronic version immediately or order The B Word™ Kit (full color booklet, along with 3-ring binder, CD, checkbook covers and steno pad) Please see the Purchasing Options.

Thank you,
Lee Roesner